King Price Rack

In this project, we customised one of our Racks (countertop retail display stands) for King Price.

We commissioned the fabulous team at Meshuggah to help us create handmade rock candies each with a little crown in its centre and in King Price’s corporate colours.

Since we created this Rack for a pitch meeting, we decided to go the extra mile and incorporate a music box mechanism for a jolly reveal.

At the beginning of the pitch, the top shelf of the rack was covered, and the musical box mechanism was wound up. During the meeting, we removed the cover, the King Price candy Popcan started turning and the music started playing—the guys in the meeting loved it!